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fittoj thief! 



WRITTEN BY L. W. BONSIB 
CARTOONS BY DON HEROLD 



This Book is Copyrighted 1919 by the 
INDIANAPOLIS ENGRAVING & 
ELECTROTYPING COMPANY 



222 E. OHIO ST., INDIANAPOLIS, IND. 



flUy {;4 lSl9 



^(TTvGiJ^, AVjUU5 Uj MiA^yy^ 



\w to ^^/ry 
the B^fc/ 

School e\^^ad 





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We Hope You Do It 

The title of this book sets 
before you a big ideal — 
a big and worthy goal. 
Whether you reach it or 
not depends entirely on 
you. How hard are you 
willing to work? We will 
help — but it's up to you. 



iiiitiiiiniiiiiiiiiiiiiiiiifiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiTiiiiNiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiii 



INDIANAPOLIS ENGRAVING & 
ELECTROTYPING COMPANY 

222 EAST OHIO STREET INDIANAPOLIS, INDIANA 



.A535843 



S^hdeecchj 



It's a Big Job — 

But Not Too Big! Dig! 

C'^LI'^N' 111 \ MISS is ;iii()llur iKiiiif lor li;ii(l work ;iii(l coiisUinl sliidy. 
(ic'iiiiis is won hy llu' swciii of llic hiow. 'I'lic io;i(| lo kiiowlcdi^c 
^ iiiKJ ai'liic'sciiuii! is ikhiow :ii)(I lull of luird knocks- and xcrily a 
man cannol cdil an annnal llial is worlli\ Ilic i^ood while- pajxT il is piinlcd 
ii|)(iii nnlcss lie shed his sinphis nclluT i^ainirnls and work. Work, WOI'K. 

lie can who lliinks he cmh. H \oii slarl onl lo cdil llu' hi'sl annnal cxi-r 
|inl»lislicd al your school, yon can do il il' yon think you can. Dou'l woi ry 
ahoni il il' \ou aic nol parlicnlarlx- willy and "clc\cr." 'I'hc cIcNcrcsl man 
I know isn'l a hil ck'Ncr nalurally — he's jiisl a hard worker. He i^cls up 
i'arl\, and he i^ocs lo hi'd i'ail\- in the niorniuL;. 

Thai is all il will lake lo make your ainuial a "live" one — just liard 
work, i'lu' ainuial Ihal presents iulereslinij; lads about inlerestini^ peo|)le 
and Ihiniis al school in an allracti\e cleau-cul way is Ihe annua! that is 
treasured for years and yeai's. Simplicity in stalini^ lac'ls is always better 
than "cleverness." 

So just start out b.\ ha\ iuij; a mental housecleaniuii;. Set your mind in 
Older, (let lid of woi'iy and don't be hasty. Think of Ihe things you 
know a!)oul \ou!" school, and try lo learn some other things you don't knf)W' 
about il. Do this before you gel down !o serious i)lanning. 

Think of yourself as a newspaper reporter on a l)ig uietropolitan Daily. 
^'ou have been assigned to covei' the School. You are to write a slory about 
il, and of cour.se, if you are a good newsj)aj)er man you lvn,(nv Ihe story you 
write nuisl be very human — must tel' every-day things abo>'t .lohii Smilli 
and Profcssoi- .tones in an interesting lunnan sort of way. 

'fry to learn what big moxemenls and big ideals your school is concerned 
with. Talk with llu' president or principal and learn what side of school 
ai"ti\ity he would like to ha\e emphasized. Talk with the heads of the 
\arious departn.ients. i*erhaps they 
are conduciiug e\|)eiiments or iu- 
Ncstigations Ihal would make inter- 
esting reading in the annual. Make 
friends with everybody and ask them 
for their ideas. It will make your 
work much easiei". 

Its a."bi^ job But dont let" it ^tyou doi^ 




^hdeeco^ 



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You Will Have to Do the Work 

DON'T THINK dial Ihc cdilor ol' an Annual is merely a sort of man- 
aging director for a lot of other people who do the work. Maybe 
he should be, but actually he isn't. YOU'VE got to do the work. 
Other people may help some — may give you oceans of advice, and good 
ideas. You may get them to do some of the investigating and dig up some of 
the data — but you personally will have to do most of the writing, or re- 
writing — you personally will have to hunt up most of the pictures — you 
personally will have to speed up the photographer, talk wdth the engraver, 
work with the printer. There are seven hundred and seventj'-seven little 
details you will have to handle personally to everj^ one you can get some 
one else to do satisfactorily — and let me tell j^ou from personal experience, 
it's a matter of seeing that every tiny little detail is right that makes the 
successful Annual. 

But organize a good big staff anyway, even if you don't expect them to do 
a lot of the work. They will be a big help to you because ten or twelve 
people are bound to know a lot more folks, and a lot more interesting things 
than one man can know, and thej^ will give many a good suggestion. Then 
too, a big staff usually' gives manj?^ different clicpies and organizations repre- 
sentation on the book, and helps to keep tlie wdieels oiled. People will do 
anything in the world to help j^ou as long as there is no jealousy aroused or 
resentment stirred. A college annual editor must be a politician in the best 
sense of that word — he must be careful and tactful or he may meet with 
shipwreck. 

But appeal to the patriotism of your schoolmates. Nothing your class 
can ever do will be as big a help to your school as a real "bang-up" annual. 
Make them think of the task as a labor of de>'otion and love. A good book 
may bring hundreds of students to the school next year, wdiile a poor annual 
maj' make some prospective students decide to go elsewhere. 

With the staff organized, the next thing is to give each one something 
to do. Impress them with the fact that they will have 
to work hard and carry out your requests imme- 
diately or else they will greatly hamper your work. 
Make them feel the vital importance of the big thing 
you are going to do. Rouse their enthusiasm. They 
will help advertise your work and make it easier for 
you to get results. 

Lay in q. |ooa Supply of tHs. 




^9hUeecOi 



Now is the Time 



Arr!l\ Mill li;i\c lli(Mii;lit loiii^ ;iii(l liiird iiboiil your school ^iiiil your 
.\iiiiii;il ill ;i .l;i'Iici;iI \\;i\, ;iii(I ;ill(r noii Ii;i\c ori;;iiii/.c'(l your sUill', 
you ;ii(' i(';i(ly lo wv\ down lo some of Ihc liner points. All this j)rc'- 
liniiiKiiN work wc li;i\c hccii l;ilkii!i^ ;il)oul should he done \( r\ c;irl\, prcf- 
t'i;il)l\ ill Ihc Spiiiii; of Ihc yc:ir hcCoic your AnniKil is issued IIkiI is, if 
yon ;irc cIccU (I tlinl soon. The lime lo shirl is the (l;iy iil'ler you are eli'cled; 
Ihc lime lo hci^iii tliinkini;, and \\w linu' lo hci^in oiL;ani/,i 11,11;. 

NOW is Ihc time lo pul pej) and Liiini4ei' into Ihc .\minal lor alter a wliilc 
\(»n will he so hiisy readiiiiH jjiooI and elieckini; pliolojj,raplis Ihal nou won't 
ha\c' lime lor aiiythini; hut delail work. \ow is Ihc lime lo work out your 
ideal. 

ir yon are I'k'cted in Ihc Spriiii^, Ihere is a lot ol' ri'al work lo l)e done, loo, 
hcsidi's jnsi planninij;. 'i'lierc's the Irark team, and mayi)e the haseiuill leaiii. 
and Ihc senior plaw and eommeneemeni da\, and many other things lo 
alU'iid lo that happened too lale lo l)e included in Ihe other Annual. You 
know this will ail l)e liardcr lo liiid out ai)out next Fail llian it is now. 
I'lu'rc arc pictures lo l)e made, and names lo galhei', and wrile-ups to be out- 
liiu'd. I'oi- if you are not on Ihe jol) all Ihe lime some of Ihe most interesting 
Ihings will i)e iefl oul ol' yoiu' Annual. 

.\ii(l .Spring is Ihe lime lo collecl the snapshots thai will make your hook 
so popular -folks don't lake so many pictures in the winter lime, you know. 
.Snapsliots are one of Ihe most essential things in a well liked Annual. Kvery- 
one likes lo have his picture in Ihe hook, and lie treasures the hook longer 
if it has something ahont him in it — something hesides mere statistics. The 
more folks you get in your hook, the more folks who will hoosl your 
hook — .so gel a snapshot of everyhody in school, and nearly everyhody will 
.say you'xe gotten oul a good hook. Heller lill the hook with |)iclures even 
d' you lune lo cut down on the nninher of |)agcs or Ihe nmnher of colors, or 
Ihe cost of Ihe cover design. 



.\n .\niuial should he edited with a camera. 
It should he a stoiy in pictures of one year's 
history al your .school, jusl as the illustrations 
in Collier's are a story of one week's history 
of the world. 



some 
thin.kin|' 




^ideeco^ 



Plan Your '^ot)^—T}iein 
W^ork Your Plan 

WE HAVE talked about editing an annual in general terms up to 
now, because there is a certain amount of that kind of tliinking 
to be done before 3"ou get down to "Ijrass tacks." You couldn't 
write an examination paper that was worth anything if you hadn't first 
spent some time in the study of the subject. Well, no more can you expect 
to write or edit a good annual if you haven't first studied your school 
thoroughly. 

But when the preparation has been made it is time to plan definite de- 
partments and articles. By this time you will know in a general way about 
what your book will be like, so you can get a lot of scratch paper and make 
up a first rough dummy. Do your planning on paper. Take it out of the 
air. You can't create anything big in your mind unless you express some 
of it on paper as you go along. Otherwise you will forget some of your 
best ideas. Every time you have a good thought put it down in a notebook. 
Be systematic. Organize your book into various departments and go scout- 
ing for new ideas for each new department. Look in the big magazines. 
House and Garden, Colliers, Ladies Home Journal — anywhere, so you will 
get an idea of the way the stories are told and emphasized by the use of 
good pictures. 

Look into Judge and Life for cartoon ideas, jokes, etc. Not that you 
should take anything bodily from them. But so you will get to thinking 
in the proper channels. 

Then after you have done this for about a week, work out a dummy 

showing the main essentials of your book. Later j'ou wall make tw^o or 

three more dunniiies, until you have the book as you intend to leave it — 

but the first one is the most important of all. Don't put it off too long. 

One editor made three dummies during the 

summer Ijefore school reopened, and a 

couple more that Fall until he finally had 

what he wanted. It is worth all the thought 

you can give it — that first rough dummy and 

the ones that follow it, as well. 

// C^ a. 
■will hel-p you tell wKfire 

fyiju are AT" 




i'lilllillllllllllilllllllllilllllllilll»illlllllilllllllllllllllllllllllliiil:{:l.l,U.i,{,;i{ii,{ 



^hdeeco^ 



Make Friends With Folks 
W^ho Know 

OM'^ <)i' llic liisl li:ii(l lliiiii^s yon will ciicoiiiiU r in vonr work is liu- 
I'mcI IIi:iI so ni;ni\ of llic Iciins yon ninsi use mv technical, nnd so 
many ol' llic lliini;s you ninsI know ahoni arc Icchnical. I'rinliiii^ 
for instance, cannol he picked np in a day or a week, or a year. I'hoto.^- 
lapliN re(|nires yi'ais of loni; study and experience to master. I']ni;ra\ ini^ 
is chock Inll of technical terms and notions. 

Willi so man\ other Ihinj^s to lliink about, and so little spare- time, you 
cannot hope to del\c far into these mysteries. ,\n(l so you nuisl make 
I riiaids with folks who know. 

Nothing; is (piite so valuable to any man as the ability to make and keej) 
I'rii'uds. Ivspecially IVieiids who know thini^s thai nou don't know yet. 
l"or instance, your phol()i>;rapher can tell nou a lot of things thai will help 
\()U i;et betti'r snapshots, or hel|) nou i;roup and mount them, or tell you 
the bt'sl ways to lunc portraits and ij;roups made. He can help you work 
out a dailx schedule so that the portraits can be made systematically, a few 
eacii day. without any bii; lusli days bcini; needed. 

'I'heu you can wander into llu' Indianajtolis |-jii^ia\ iiiii; (j)m|)any"s |)lant 
some (la>. and make the Service men show you how halftones are made,' 
and why one kind of pholograpii makes a better halfloiie than anolher kind, 
and how a color plate dilTers from an ordinarx' plate, what zinc etchings 
are, and what kind of diawings are l)est. Or nou can put down lifly or a 
hundred (piestions on a sheet of paper and send them in to Indeeco to be 
answered. 

And if theie is no printer in your town we can tell you what "i)icas,"' and 
"lines." and "ems" art', and what a "l>'pe page" is, what a "signature" is, 
and man\ otlu'i- things that will help >()U understand your work. 

\\\\\ most of all make friends with your 
engi-a\er. He is in a position to help you 
all along the line. He can tell you about 
l)riuting and photograph\ loo. and a lot of ^ 

other things jusi as im|)orlant. .\ two-cent 

stamp is all llie information will cost you. "^^^^^^/y^ ^^^D^J 




^ideeco^ 



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Let Your Contracts Early 

THP2RK is no real reason why your photography, printing, and en- 
gra\ing contracts sliould not be placed very early. There are many 
good reasons why they should. Not because we are in the business, 
but because we know that the engraver is usually so organized as to be able 
to give most assistance on the early part of the work, we say — Let j^our 
engraving contract first. For instance, if you decide, we will say, to give us 
your engraving contract, we immediately place at your service a department 
ready to help plan every phase of the book. We can help you choose a 
good photographer, and put you in touch with a reliable printer, in your 
own locality if possible. 

We have often saved business managers and editors costly mistakes in 
the past simply because they began to work with us early in the game. 
Later many things may be done that cannot well be undone. We know how 
many pages, and how mau}^ engravings, and how much color work, 
and what kind of printing and binding can be put into a book for so much 
money. We know what size page is best for different purposes. We know 
just how the photographs should be made to get best results. We can tell 
you how to plan a budget so you can publish on your income, or we can 
tell you where to get the income if your school has never published a book 
before. 

Especially should you consult an engraver before any of the pictures 
are made. The average photographer is a good portrait man, but because 
he doesn't have to make many photographs for reproduction he has never 
studied the art, at least not so thoroughly as we have — and you may not get 
the best pictures for the purpose. 

We know the editor often has to wait on the action of a Business Board 
or Business Manager, but usually the editor could secure quicker action by 
being more insistent — and you'll never be doing a better day's svork if you 

spend a whole day convincing j'our business 
board that you must have quick action on the 
engraving contract. They should be glad to co- 
operate because the financial success of the book 
depends largety on how early it comes off the 
press. 




^=13^ 



Sijn ybor gn^ravinj Contra* earlyl ^ ^ atarr 



Skdeeco^ 



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I 



Getting Out An Annual Is a 
Liberal Education 

^lAIII'^Hi"' will I'f liiiK's wiu-ii you will (ii'cidc lli;il ;iii cdilor is llic iiiosl 
;il)iisc-(l person on ciirlli. 'I'licic will i)c limes when \oii will w;inl (o 
llirow llie whole job onl of llie window ;ni(l .140 l);iek lo the Unsiness 

ol' i^t'llini; :ni ednciilion. 

linl don'l do il. ( iell ini; onl :ni :ni mini is :m e\!i;i liheiiil ednciilion ill 
itseir. II will le;i(h \(in pluck ;md peise\ci;nice, jndi^menl: i^i\ e yon iihilil y 
lo lliink ;md ;i(l (piieklw II will lencli \()ii lo look ;il lliin.^s in ;i hrond lii;hl 
and lo inleipit'l llieni lo olliers in an iideresliiii; way. II will leach you lo 
wiile, and lo talk, and lo i»e a ijiood business man — if you are successful and 
work conscienlionsly. 

Nol e\ii\l)ody has llie clunu'c you ha\e lo show your nicltle. Keep at 
il, and xon will alwa\s he proud of your achie\ement — and your real edu- 
I'alion will nol haw snlTiTed al all. 

lU'cause you are doing lols ol' work on Ihe .\nnual, you will learn lo use 
liiiK' more i-conomically — yon will li'ain lo study efficienlly. The writer of 
this hook i^hled an .\mmal, |)la\ed \'aisil\ foolhall — and made Phi Beta 
Kappa, all in Ihe last year of school — so we know il can he done. 




^uleeco^ 



iiiiiiiiiiiiiiiiiiiiiiiiiH^^^^^^^^^ iiiiiiiiiiiiiiiiiiiiiyiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiH iiiiiiiiiiiiiuiiiiii iiiiiiiiiiiiiiin 




Use big pictures. One large one is worth halj a dozen little ones. 



ffndeec<yt 



iJhiillllllllllllllllllllllllllllllllllMllilllilillllllllllilllli 



Think of The Artistic 
Side of Your Annual 

E\'I\N' lols ol' picliiics ;iii(l cIcNcr wriliiii; 
will iiol iii;ikc :iii .\iiiui;il siiccissi ill il' llic 
iirlislic side llic "iiKikc up" ol' Ilic An 
iiii;il is lU'j^k'ricd. lU'ci-iillv ;iii ;iiiiuial \v;is issued 
l)\ ;i kiri^i' school, 'riic pnptT \v;is i^ood, llic hind 
\\\i\ nc;il, llic wiilc nps well worded hiil :i ii;rc;il 
ni;ni\ lilllc Ihiniis wiTc iici^lcclcd in llic make ii|) 
hecausc llu' hook was laic and had to l)c rushed 
llii()Ui;li, and no one st'i'incd !o like llic hook 
\ei\ inneli. 

(ii'l slaik'd early and llu'U lliink oul each page 
carerully. 'Ilicri- is a rij^lil and a wrong way lo 

place Ihe piclures on the |)agCS. 'I'llCir air Uiaiiy ine,um^ pktures of jamUiar haunts are 

lilllc thiu-s al)oul lype Ihal will make or mar always ,ood. 

\()ur hook. The elioiee of Ihe wroiiL>; piclures iiia> in jure Ihe elTccl. Or per- 
haps soiiu- Ihiiigs can he done lo xour piclures lo make lliem more cITeelixc. 

Tnlcss you have sludied Ihe ail of hook making a long lime, il will l)e 
hard lo decide all the.sc things liy yourself — but there's no need lo do that. 
The Indeeco Service l)ei)artnieiil can he of assistance on this vital |)art of 
the work. 





Oullitiitis a picture emphasizes the action. 



S^ideecQ^ 




Make It a Picture Book 

AN ANNUAL is first of all a picture book. College annuals are looked 
at, not read. Judgment is passed on a big four hundred page annual 
in fifteen minutes. The first time the students thumb through it is when 
they decide whether or not it is good or "like all the rest of them." 

Pictures are what they want — pictures that jump otf the page at them, — 
big close-up, intimate pictures — pictures of somebody doing something — pic- 
tures with action and life in them. 

Get a camera — a good one, and go out after pictures. Spend all you 
can for photographs. If you know somebody in school who takes good kodak 
views, you want to make him your best friend. 

The pictures should be as informal as possible. When you can do it, 
don't let the people you are shooting know it themselves. Strive for new 
points of view. Climb up on the college buildings. All the other annuals 
had pictures of the front door of the "Main Building." If you can't do 
anything better, show them a picture of the back door of the "Main Build- 
ing" this year. 

You should get so many pictures that you can reject fifty per cent, of 
them, for about half of any collection of photographs is sure to have no 
pictorial value. 



Illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^ I 



^ideeco^ 



Things to Do 
FIRST 



I 




^1 A lll';i;i'. is IK) -icnicr l;isk 

coiiiicclcd willi llic ;iii 

iiiKil lli:iii IIkiI of i^cllint; 

{•\fr'\ l)()(l\ ill llic senior class, 

and in llic ori^aiii/alimis, lo ljo 

lo (Ik- |)li()t()^ia|)lu'i's and liaxc 

Ills likeness made. II is hesi to 

t^ixc one ol xoiir sirontjesi lu'lp- 

iis I his jol). Nave him arrange a PLAN EVERY PAGE CAREFULLY IN PENCIL 

, , , .,, ., I . I AT THE BEGINNING OF YOUR WORK 

sclii'diile Willi the piioioiiraplier, 

iiiviiiLi each ori^ani/.alion a di'linile hairiionr or das' on which lo have 

picliiit's nia(k', and make Ihem slick to the scheduk' or stay out of the book. 

When you come back lo school with your general plan worked out you 
should spend your lirst lew days in getting this picture-taking well under 
wa\ . Nothing will hold back your i)o()k as much as the failure of people lo 
ha\i' their pictures made. 

The .second thing to do is some more thiid^ing. Then revise your (irst 
rough dumniN until you ha\e a pretty good working outline of the book. 




Croups should be very carefully arranged in symmetrical lines and regular curves. 



Skdeeco^ 



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Pecorative runnm^ title m color, lV^p. ''''i''^ (Imniiiy should be coinplcle 

ciu)ut;h lo woi'k by, (hough of 
course you will change il again 



— Vl^ — 



ir 



Group photo 
-^ in, wide 



-iV.^ 



> 



lie 






.-I 10:4 



-^ ' 



before llie end. 



'bottom decoration m color, 1 ^ica. tlMck 



In this (Uiinniy you should 
])lan every page carefully in 
pencil, indicating what pictures 
to use, and the approximate 
sizes, etc. Then set to work in 
earnest to have the plates made 
and write the copy. You should 
be able to write copy for at least 
one "signature" (books are 
printed in sections of 16 pages 
each, called signatures) the first 
week you are back in school, then as soon as the plates for this section are 
finished you can send them to the printer. Plan your w ork so you can send 
in the pictures appearing in each signature in one bunch. Then the plates 
wall be all finished at once, and you can send in sections of sixteen pages to 
the printer every few weeks. If you do this you will never be rushed at 
the last moment, and the printer wall have plenty of time to do your work. 
A good job wall result, other things being equal. 

For instance, you may intend to use a view section of sixteen pages, 
showing pictures of the school grounds. In nearlj^ every case you can get 
these pictures at once and send them off. Then perhaps there are sixteen 
pages somewhere else in the book that you can get the pictures for at once. 
By doing your w^ork in sections you will 
simplify it immensely. 

About this time you will also be decid- 
ing the exact make-up of your page. If you 
can afford to use two colors, you will prob- 
ably want a border design of some sort. 
This should be worked out. Then you will 
want to know how^ large a type page you 
can use, what margins are best, etc. It is 
well to take a drawing board and a T-square 
and lay out a sample page quite carefully. 
The illustration shows how^ such a layout 

, 1 T 1 11 . you can build up a good dui, 

should l)e worked out. typewriter paper. 




^^ndeecOi 




Choosing Size and Shape 



l';i|)(i' is iiKidi' ill cciLiiii iiiiironii slock si/.cs. \'()ii ciiiiiiot pick any 
size al raiidoiiu iiiilcss you don'l caiv how imuli llic l)()()k costs, lor only 
certain sizes will rut to advanlai^c out of the large sloek sheets. For this 
I'eason it is w ise to eonsidl Nour |)rinler or eni^iaxtT hel'ore delerniiiiini^ this. 

.\ \y^ily T'' i inches \ !()'■> inches is pleasinij and cuts out of the slock 
size well. The |>ai;e nia\ be the same size whether the hook is bound on 
the side or on the end. ^'ou should allow I'or lii'nerous niariiins. for the book 
will not bi' pleasing il' the pages look oxercrowded. .\ good size i'or the type- 
page I'or such a size page as here gixcn would be .')' ^ inches by 7I/2 inches, 
oi" thereabouts. 

Don't think you ought to make your book some odd shape. If a number 
of amuials haxc been pul out in \eais past, of the same size and shape, why 
not keep thai sha|)e and size so the bonks will look uniform from vear to 



Shall We Use Color in Our Annual? 

\'our book will ha\e to be run through the press as many times as you 
have colors used in il. Tlu'refoiv coloi' costs moi-e, and unless you have 
l)lenly of money don't consider it. 

Of coui'se a book in two colors is apt to be a lillle moie attracli\e than 
one in a single color only, but il isn't always so. If you can alTord only one 
color we can show you how to get pleasing resulls Ihat way. If you want 
two colors, or more, we can show you how to use them elfeclixely. (x)nsidt 
the Serxice l)e|)artment. \Vhate\er lunning heads or borders you are go- 
ing to use ought to be |)lanned early. .\ |)rofe.ssi()nal artist can best do this 
sort of work, because it is so imporlanl. 



ffhdeeco^_ 



Cover Designs 

The cover design is largely determined by (he kind of cover you use on 
your book. As a rule cover designs should be simple and bold in character. 
Gold is the most popular color, and embossed or raised letters are frequently 
used. Pictures and designs can be used on covers if properly prepared. But 
do not spend all your money on the cover. Elaborate covers cost more than 
they are worth. Better have a simpler cover and put half a dozen more pic- 
tures inside. 

Choose Paper and Type With Care 

Use good paper. Your whole book will be spoiled if you use a cheap 
quality of paper. Halftones seldom show up at their best on anything but 
good enamel (slick) surface paper. Of course there are dull coated papers 
of good quality on which specially prepared halftones will show up well, 
but for the average annual we recommend enamel paper. A view section 
of sixteen or more pages of dull-coated or cameo paper may be used, but 
portraits seldom show up well on this kind of paper. 

The kind of type used is more important than most folks think. There 
are about one thousand and one different type faces, and only a few of these 
show up well in the kind of book you are printing. Caslon is probably the 
best type-face known for this purpose because it is easy to read and looks 
clean and neat when printed. Consult the Service Department before decid- 
ing on the type. Whatever you do, don't let your printer use three or four 
different kinds of type in the same book. Keep to the same series of type 
throughout, and think seriously before using old English or other unusual 
types for headings. The principal requirement for type is that it be very 
easy to read. 

Type Faces Showing 1 2 point in Several of the 

Popular Type Faces 

This line is Caslon 

This line is Caslon Italic 

A lot of printed matter is absolutely spoiled by 

10 point This line is Pencraft 

A lot of printed matter is absolutely sp j^^^^^ j^^g ,-g Pencraft Italic 

12 point 

A lot of printed matter is abso This line is Powell 

14 point 

This line is Parsons 

A lot of printed matter is ^^, ,, , ,^, . , ^ , 

^ ,8 .„. tEljiS line i& Cloister Cext 



A lot of printed matter is absolutely spoiled by a badly balanced 
6 point 

A lot of printed matter is absolutely spoiled by a badly 
8 point 



ShdeecOj 



Table 


Sho>ving N 


umber 


of Words to 


Square Inch 








sizi;s ()!■ 


vi'i-: i.i;.\i)i;i) uiiii 


sizi-:s oi' ivi'i'; solid 




rui) 


-I'OINT l.i;.\l)S 


Si|. In. ti I'l. 


HIM. HIIM. 


12 IM. 


.Si|.Im. IiIM. 


«ri. 10 I'l. 12 I'l. 


1 17 


Wl 2 1 


II 


1 .11 


2;i III 11 


•J 11 1 


I'll I'J 


2K 


2 CH 


4(1 :)2 22 


1 \m 


I2H .HI 


.'ill 


1 l.'tfi 


<I2 11 1 11 


r. -iKi 


MC' r.'ll 


.Ml 


i; 2111 


i:<K <ii; (Hi 


s ;i7(i 


■J'.li ii;,s 


1 12 


« 272 


IK4 I2K m 


1(1 .I7() 


.1-211 2111 


1 III 


Ml .110 


2:10 1110 110 


1 ■! r>(i'i 


.•|«l 2.'.2 


1 fi,S 


I J IIIH 


27(! 192 i;t2 


1 1 fir>H 


418 2<ll 


lllli 


1 1 I7(i 


.■|22 224 l.'>4 


ii; 7.V.' 


.-.rj xiii 


221 


1 ii .'> 1 1 


■MM 2.'.(i 17(i 


1,S .SKi 


.'.7li :!7.S 


2.V2 


I.S 1112 


414 2H8 19« 


•-'(1 !ll(l 


i;iii I'jii 


28(1 


20 li«0 


4(1(1 :i20 220 


■J'J 10.11 


7111 Ili'J 


:toH 


22 7«4 


.')0(; :i.Vi 242 


21 1 1 L'H 


7li.S .-illl 


:i:i(> 


24 «l(i 


.5.'>2 :iH4 2fi4 


L'l; rjii'j 


H.TJ .Mli 


■M\\ 


2(1 HH\ 


.->!)« 41(1 28(i 


-j.s i:ui; 


Hllll MK 


:)'.i2 


2.S !).^i2 


«44 1 I.S 308 


:iii mil 


<)i;il lilill 


1211 


.ill 11)2(1 


(i!)0 l.Sil 3.30 


■.VI i:>()i 


11121 fu'i 


lis 


:i2 IO«H 


7.3(i ,-)12 D-Vi 


;u ir.'iH 


lll«« 7M 


47(i 


.11 11 .'>(> 


782 :)44 374 


■M\ U!!)-i 


iir>2 7r.(i 


.-iOl 


;ii; 1224 


828 576 396 


:ts 1 Tsi; 


1-ili; 7!IH 


.'i:i2 


:)S 12112 


8.-,1 (iOa 418 


in i.s.sii 


rj.sd ,si(i 


,'ii;ii 


III l.'il'.ll 


.S7 1 mil 110 



W^riting Copy for Printer 

''J A \\\] wrillcii poiiioiis of your liook which ;nr sent lo llir priiilci' to be 
.set ill lypc arc known ii.s "copy." I lie pholot;rapii.s, elc, sent to the 
eni^ravcr are also called "copy." but you can readily learn lo know 

holh iiieaiiini;s of the leiiii. 



1 



\<)uv iiiaiuiscript lor the |)iinler should be written on sheets of uniform 
si/.e, numbered consecutively, aiul also to correspond with pai^e numl)ers. 
Use one side of the sheet only. It is highly advisable that every word of 
your copy be typewritten. 

If the book is lo be iileasing, the paij[es should be well tilled with lyi)e- 
matler around the en£^ra\in,gs. In ordei- that the number of words you 
write may coriespond with the space you ha\e to till nou must count them. 
The table gi\en al)o\e will help you do this. 

Know every subject thoioughly before you sit down lo write about il. 
Preparation is \ cry important. Von can't write a good story about football 
or the class play if you don't know anything about them. Gel names and 
facts at hand, and write in the simplest, clearest style you can command. 
Don't tr\- to be too clever and get meanings twisted. Copy, like type, is 
made to read, to convey information about school life to people who know- 
little aixiut it. Of course il is well lo dramali/.e cerlain events or facts and 
emi)hasize them — humanize them, at times. 



^uleeco^ 



Preparing Specifications for 
the Printer 

THERE arc c-ciiaiii delinilc spccilicalions Ihal you Jiiusl decide upon 
before you can close the printing conlracl. A great deal oT lime is 
consumed in getting together photographs and deciding on the amount 
of art to Ix^ used. Begin to work out these things at once. Below is offered 
a partial list of the specifications of an actual contract: 

Number of copies : One thousand. 

Number of pages: Three hundred sixty-eight, including two blanlv in front and two 
blank in back. 

Size of pages: 7% x 10% inches. Book to bind on 10% side. 

Body stock: 32x44 inches. Weight, 140 pounds. White Star Enamel. 

Type form: 39 x 51 picas. At top and bottom of each page a narrow strip of decorative 
design will be run in second color. Full page cuts on even pages; type matter on odd 
pages. One hundred ten pages containing senior panel with four pictures, and thirty lines 
of six-point reading matter under each picture. Thirty pages of advertising. 

Inserts: Eight insert pages, printed in three colors on light weight antique cover stock. 
End sheets: Light weight cover stock, printed in two colors. 

Binding: Books to be bound in boards and ooze sheep; blank stamped or gold on back 
and sides; size of gold on side, 7x4; single line on back. 

Price, 

Alterations from original copy to be charged for, extra. 

The number of copies is probably determined by the custom at your 
school. 

The number of pages is a compromise between what yon have to have 
and what vou can afford and would like to ha^'e. 



Fill your annual with night-shirt parades, minstrel shows, 
bon-fires, class scraps, sweethearts, arithmetic, football, 
comic operas, initiations, campus, professors-off-duty and 
dog fights. That is the life— that is college life— and an 
annual first of all must reflect college life. Keep down 
statistics, spring poems, list of names and dates, and all 
other reading matter. 



^hdeecch 



lililllllllllUIIIIHIIIIIllllllllllllllllllllllllOIIIIWn^^ I iiiuiiiniiiiniiiiiiiiiiiiiiiiiiiii 




T 



Making Drawings and Cartoons 

^J^"\llll iiiajoiily ol' (liii\vinij;s iiuulc In' sliulcnls loi- use in Aiimiuls arc 
pen or line (lia\viiii;s, from which zinc etchings nmsl he nuulc. Sucli 
draw ings should he made on smoolh while i>rislol l^oai'd wilji Black 
Waleiprool India ink — lliggin's ink is hesl. ^'on nuisl make e\erv line and 
detail |)erl'ectly hiack. If you do not apply enough ink the surfaces will he 
a nuiddy hrownish color, which will not leproduce well. Also use strong 
fairly heavy lines with lots of solid hiacks. and no scratchy shading lines. 
.Make your drawings hold and clean. 

.\ll drawings nnist !)(,■ made ahout twice the si/e they are to ap|)ear in the 
hook, and nmsl hi' in tlu' |)r()|)er pio|)orlions for reduction to that size. 

I 3"- i ^'ou can figure these proi)ortions 

easily by lirsl drawing a rectangle, in 
pencil, on youi" drawing paper, just 
the size the drawing is to he when 
re|)ro(luce(l. Then draw a diagonal, 
as shown in diagram. .\ny other 
rectangle drawn upon this diagonal 
will he in the same propoition as the 
smallei- one. This .same scheme can 
he usi'd in ligui-ing the reductions 
of your photographs. 




Skdeecg^ 



IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH^ 



Kinds of Halftones 



Outline vignette halftone. Special 
treatment. 





Oval finish halftone, without 
line. 



Round finish halftone, with 




Complete outline halftone. 



Square finish halftone, with line. 



ON THIS PAGE are shown the different styles of reproducing photo- 
graphs by tlie engraving process. Ahiiost any photograph can be 
handled in any one of the above methods. By presenting your 
ilhistrations in these different ways, you can give your annual an appear- 
ance of variety. Outline and vignette halftones are especially good for 
illustrations that are to protrude into the margin, and such treatment always 
increases the prominence of the illustration on the page. 



Jiideecg^. 



Ask Us About The Screen 

HAU'TONlvS ;irc iii;i(lc in \;irioiis <lci;rccs ol' coarsciu'ss or liiu'iicss lo 
ill (lilTcrt'iil kinds oT |);i|kt. TIic iKillloncs in lliis l)0()k ;irc l.'J.'i 
lines |(» llic iiuli. wliicli is ;i j^ood screen lo use when your pjiper is 
iiki' IJKil in Iliis hook iiKiniel (inisli. When rout;her jKi|)er is used, send us 
:i siiniple ;ni(l wc will ;i(l\ isi' you. 

Marking Engraver's Copy 

A I. of your |)holoi^r;iphs should, if possihie, he ukkU' on i^lossy pajjcr. 
Ihdriones made IVoni paper wilh a "slick" linish are heller than 
hall'lones ukkU' from |)aper wilh a dull linish. Nuuil)er each piece 
of co|)y thai you send, and kee|) a record ol' il. Indicaleon the hack of each, 
or on the mount, the si/e it is to l)e when lethiced. 



If _\()U do not want all ol' 
the piu)l()gra|)h to show in the 
en.^ravinjj; you can indicate 
hy lines what par! you waul 
U'l'l oil'. It is ol'ten adx isal)le 
to lea\c' oul |)arl ol" the hack- 
giound lo i^i\e |)r()minence to 
the important ligures. Nhuk 
your copy as the uppei' pic 
lure and llie lesull will he 
that shown in the lower pic- 
lure on this page. 

11" you have Irouhle in lig- 
uring the projiortions lo w hich 
your photograph will reduce, 
refer to the diagram on page 
21. This can also he figured 
out hy mathematics, as fol- 
lows: If your |)hotograph is 
(i\e inches wide hy seven jg| 
inches high and you want lo > 
reduce il lo three inches high, 
write down the etpiation like 
this ."):7: :X:I1 This will give 
vou the unknown dimension. 



Mark copi/ like this 




The ti wished plate iriU then look like fhi^: 




^kdeeco^ . 



llllllllllllllllllllllllllllllllllllllllllllllllllllillllllllliMlililllllllllllllllllllllllllll^ 



fmMAj>oiyjmw/Ao&n£cmmmcomMy 


No 


AU5JECT 


mummg 


^.&i4 


'ifeSi 


PliOOf fltCI! 


limmif. 


r 


'EryJjuuut Ibtiit^ju/ 


%k 


X 3m. 




'"/l^k 


%/,r 


z. 


V&tt/iiut- Vius.SmM. 


'"/i/if 


>: 


f^. 


"hk 


'Wir 


3. 


Qnaii>--Ta^l>*St ^aun. 


"/3f,f 


x7/j« 




'Mr 


'ViiJ/r 




1^ 




































































































































































































































































































1 



Record Blank. 



Ordering Plates 

THE Iwo illuslralions on this page 
are reduced copies of Ihe iiislruc- 
lion slips and record sheets we 
furnish you lo simplify the work of 
ordering and recording plates. At the 
top is the "Record Sheet" on which you 
enter, for your own reference, the name 
and number of each plate as you send 
it to us. 

The smaller illustration shows our 
instruction blank. It is almost impos- 
sible for you to make a mistake or for- 
get anything in ordering plates when 
using these forms. Because of Postal 
Rules you cannot paste these slips on 



the copy, but must send them in a separate letter or 
pay excessive postage. Therefore you should num- 
ber each photograph and drawing, and also instruc- 
tion blanks to correspond, so we can paste them on 
the proper copies when they reach us. 

Begin numbering your halftones with 1 up to 
1,000, and begin numbering your zinc etchings from 
1,001 up. This makes it easy to keep etchings and 
halftones separated in 3^our record. We place the 
corresponding number on each plate when it is fin- 
ished, which makes it easier for the printer to do his instruction sup. 
work. From your record you supply him with the number of each plate 
used in the book, so there is no possibility of his getting the wrong plate on 
any page. 




Wrapping Copy 



You must wrap photographs very carefullj' in strong cardboard and 
heavy paper so there will be no danger of the pictures being cracked 
and broken in the mail. We cannot get good reproductions from 
folded or broken copy. Do not roll pictures either, but ship them in a flat 
package protected by corrugated board. 



^fuieecc^ 



iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 





lEf'^^ 




I ,,, ,, ,,,„. i,,.,,.jij Ihis is the best method of grouping Lirge numbers oj portraits on one page that ;;•<• have yet cl:s- 
covered. Kaeh portrait is shou'n up large enough to be pleading, and there is no ugly waste space or background. There 
are forty-nine pictures in the above group, yet each portrait L^ fairly large. 



ffhdeeah 



iiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 




Senior Panels 



IDEAS and styles in panel designs change so fast that we will not attempt 
to show them here. We have a separate folder devoted to panel designs 
which we will be glad to send you. Don't go in for elaborate designs. 
The pictures are the important things to show, yet manj^ designs are so 
elaborate that they completely overshadow the pictures. A graj^ bordered 
panel such as shown above is one of the least expensive, is always in good 
taste, and shows the pictures up well. 




Keep 'em smiling — This sort of an informal grouping will put more life on some of the pages. 



^ideeco^ 



lli|i|ll!llllllll|il!|lttllll!lllllll!lliri!!ilTI!i: 




Snapshols should he grouped up in an easy free-hand ui;y. Trim your snapshots before mounting, so that only the 
important part of each one is left. Then the people wilt shoic up big. like they do here. These prints urrc mounted on 
/iciit'V ivhite cardboard, and the design draivn with black ink. 



^hdeeco^ 



iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiim 




The Dedication Page 

THE dedication page is one of the most important in the book. You 
can afford to spend some time and money to get the best dedication 
picture possible. The halftone shown above was reproduced from a 
crayon portrait and greatly enhanced the artistic effect of the book in which 
it appeared. 



The Business Manager's W^ork 

WIIIIJ' the (IcUiil work ;iii(l ;irlislic ciciilidii ol' llic ;iiiiiii;il liills cii- 
lircl.N' l() Ilic lulilor, Ilic Uiisiiicss .\l;m;ii^cr li;is liii;iii(i;il woirirs 
:iii(l i(s|)()iisil)ililics tlml iiic CiiIIn ;is iiiipoilniil. Ilciniisl r:iisc Ilic 
iiKiiicv with which lo piihhsh Ilic hook, lie iiiiisl sec lh:il llu- ('(Mlor docs 
iiol |)l:iii lhiii,t;s loo c\|)ciisi\c' I'or Ihc iiicoiiic of Ihc l)ook. lie iiiiisl sell Ilic 
;i(l\( rlisiiii;, iind coikIucI ;i siihsci-iplioii cainiJiiiifii. If he is ;i i^ood iiuiiKii^cr 
he c;in iiisiirc Ilic success ol' the book liiKmcinllx ;iiid ;i hook lluil isn't 
rm;iiici;ill> siiccessriil is ;i r;iiliii(.' no iii;iller how ij;ood ils coiilcnls. 

The lirsl Ihiii.y; I'or ;i husiiiess m;iii;ii;er lo do is lo in\c'slii;;ile the amount 
and sources ol' llii' income I'or llie annual — and decide ways lo raise this 
aniounl il' he can. This income is usually I'l-om se\eial sources: 

1. Class Dues or special lees. 

2. Sale of Adxerlising. 
;{. Sale of Books. 

I. Organization I'Ves. 

."). Special ["unds. raised hy class plays, etc. 

We will su|)|)ose that the total amount that can he raised is $S00.()(). It is 
llu'u necessary lo di\ide this amount up and allow a certain sum for each 
pail of the expense to be expected. 

I-'or instance, with an i'ii^ht hundred dollar income, we could spend about 

as I'ollows: 

1. l-or Photoi^i-aphy $ .lO.OO 

2. I-'or luigraving 2r)().()0 
W. For Printing \M:^S)i^ 
I. Miscellaneous T.^.m 
.-). Reserve 100.00 

This is called a "budget." and the editor nnisl live nj) lo it as nearly as 
|)ossil)le. The reserve fund should not be touched until you are certain 
your expenses are not going to be bigger than you thought they would be. 
('osls ha\e a habit ol' being just a little bigger than you expected, so be sure 
to keep a reserxe. 

1 1 is a good idea to go over the editor's dummy with him, and try lo lig- 
uie appioximately the total cost of the work that he has planned. Our 

Service l)e])artment will gladly do this foi- you if you find it diiTicult to do. 



IllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillllllllllllllllllllllllllllllllllllllllllllllllllllllllW 



Placing^ Contracts 



AFTK1\ llic hiulgt'l lias been arranged Ihe nexl slep is to plaee the various 
conlraels. Because you can gel so nuich lielp and advice from your 
^ engra\er, you should place this contract first of all. There are a 
number of good reliable firms in the Jmsiness, and you should not choose 
any but a good firm to do your engraving work. Cheap engraving is worth 
less than it costs. It will ruin the appearance of your book. 

Not Ho^v Cheap — But Ho^v Good 

MAKE this your slogan. Don't sacrifice cjuality anywhere in tlie 
book. Cut down on the number of pages or the kind of binding, 
or number of colors, but don't sacrifice GOODNESS. Several 
things are to be considered in placing the engraving contract: They are, 
Quality of workmanship, Price, and Service rendered (in addition to merely 
making the plates). 

The matter of price is negligible, for almost all good firms sell at prac- 
tically the same price. Quality is of course verj^ important, and you should 
ask to see actual printed annuals, not merely "proofs." Reputation counts. 

In Quality and Service you will find the Indianapolis Engraving & Elec- 
trotyping Company rating high. Look at the plates in this book. Most of 
them were made for and used \yy the Arbutus at Indiana University, 1919, 
and they show the regular run of our work. They are not special subjects, 
nor special plates. 

Our service department is made up of college men, who know college 
life and college spirit. The manager of this department was editor of a big 
Annual himself, and knows what all your troubles and problems will be. He 
will give 3^ou understanding service. You can turn to him for help about 
photography, or printing, or drawing, or business methods, or anything else 
that comes up and feel sure of assistance. It's a great thing to have a friend 
who knows, and this man will be your friend. 

For instance, we have often saved editors a good manj'^ dollars by sug- 
gesting panels or grouping in place of individual halftones, or bj^ advising 
them against some more costly process in favor of a cheaper and perhaps 
better one for the purpose. Even if you could get 2 or 3 per cent, more dis- 
count from some other firm you w^ould still make money by signing up 
with the Indianapolis Engraving Company simply because of this service. 



ffhdeeco^ 



iiiiiiiiimiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiyiiiiM^^^^^^^^^ 



The Printing Contract 

"T N ;iiiotlu T |);iil ol lliis l»()()k \\c show llic s|)ccirK;ili()iis which iiiiisl he 
I prepared hdorc son c;!!) i^cl prices IVoiii Ihc piiiHcr. I'hc |)riiiUr will 
* ,L!,i\c you ;i (Icliiiilc price for iJU' wliole joh of priiiliiii;. ^'o^l can't 
alTord lo pick a cheap piiiiler, either. He sure you \iy\ a priiilei' who lias a 
repulaliou Tor doini; j^ood clean work. 11' your hook is a \'eiv small one, 
your home (own |)iinleis will |)i'ol)al»l\' handle il. I'or a laii^ei' hook, it is 
cuslomary lo i.;el se\cral hids I'rom dilTerenl prinic is in sour neiL;hi)orhood 
— and when nou do Iliis, don't ij,i\i' il lo the lowest bidder, imless you ai'e 
con\ inced thai he will do tjood work. Oualil>' is moiv important than chea])- 
ness. I'ersoual ser\ iie and advice ol'feied are also worth consideiinif. 

Selling Advertising Space 

. ., .. ,. .. -r I v; I \ /• lla\e blanks like this piinl- 

,.. , , , i !• t'd ui) and call on the mer- 

\\ e lu'rel)\ coniracl lor |>i>r^c' space ' 

in the .\dvertisiii.^ Section of the ' elianls of your town. Ad- 

|()2() p, I I, (", \\A verli.sing space should sell 

I'or which we will pay the sum of $ ^''•■^''>' '""'" ^^-"^ ''\ 1^^'^'^' '" 

when achertistnienl is |)ul)lished. (lopy small books lo $.">() a page 
to be furnished complete by US. j,^ |.„.^^. t-oHc^c annuafs. 

''"^"^■'' • Mo.st merchaufs will l)e glad 

to help, becau.sc students 
* '^' ' ' ' ' ' '_'_ are usually good customers. 

The Subscription Campaign 

The more books you can i 

sell in advance the more STHSCHIPTION i 

certain yon will be that On receipt of copies of the 

y o u r book will succeed 

linancially. (ut a deposit li* 2 A R H T T U S 

with each order and you j inTcbv agree to pay to the Bursar of 

will not have so many "go Indiana" University the sum of $ 

back on you" when the 
book arrives. The funds so 
collected will help pay cur- 
rent expenses. 



Siiined: 



lllilllllllllllH^^^^^ 

Effect Is What You Want 

THERE is nol niiRh in the average annual lo take you oil' your feet. 
Too many Annuals are like circuses: when you have seen one you 
have seen them all. What annuals lack, is EPTECT. When the 
annual comes out, you will see little groups of students turning through 
copies of the book — not reading it, turning through it. 

It takes about twenty or thirty minutes to turn through the book, hastily, 
one glance to the page — and in those twenty' or thirtj^ short minutes is when 
final judgment is passed on the book. 

Unlike the plays of Shakespeare, opinion is not postponed for several 
generations. 

Now it is up to you to determine whether there wall be 300 dead pages, 
or whether every now and then there wall be something to stop them, some- 
thing to startle them, something that will help to make them sa3% when they 
have turned all the way through: "Gee, this is a good annual." 

The thing that will make them say it, is Effective Pictures. Remember, 
college annuals are looked at, not read. 

Effective pictures lie largely with the engraver. The engraver that you 
get will either kill your annual, or help you make it a big, astounding success. 

The Indianapolis Engraving and Electrotyping Company will take an 
interest in your book; they will advise you; they will help you to get effect. 

When you give them a photograph from which to make a cut, they will 
talk with you about the way to get the most out of it. 

Effect is not a matter of expenditure. A lot of money can be spent for 
engravings without any noticeable efTect. And a little money can be spent 
in such a way as to get a w^onderful effect. 

The Indianapolis Engraving and Electrotyping Company will not take 
w^ork from so many annuals that they will have no time to take a personal 
interest in yours. They wish to act as your advisers as well as your 
engravers. 

The college annual presents many problems to its editors and managers 
— one of them being: The best way to get the biggest effect with the least 
money. 

The Indianapolis Engraving and Electrotyping Company will help you 
when it comes to the pictures in your book. 



Campus 




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